Journal

Oud, or agarwood, is one of perfumery’s most prized and luxurious ingredients, known for its rich, woody, and complex aroma. Formed from resin in wounded agarwood trees, its rarity and labor-intensive production make it highly sought after. Often called "liquid gold," oud adds depth and longevity to fragrances and holds spiritual significance in many Eastern cultures.

Natalie Noor LipWear offers a luxurious fusion of color, care, and comfort - combining the nourishment of a balm with the vibrancy of a lipstick. Infused with aloe vera, annatto, jojoba, and marita oils, each shade delivers buildable, long-lasting color with skin-loving, clean ingredients. Designed by a multicultural, women-led team, the collection offers universally flattering finishes - from silky matte...

Natalie Noor is a Spagyric Alchemist and fragrance artist who crafts perfumes as transformative journeys of spirit, soul and body. Her scents blend masculine and feminine energies, creating intimate, evocative experiences that transcend traditional boundaries. Through alchemical processes, her fragrances become living portals - expressions of beauty, connection, and timeless storytelling.

Fashion and fragrance are inseparable forms of expression. In 1921, Chanel No. 5 bridged couture and scent, turning perfume into wearable art. Today, designers and perfumers co-create sensory experiences that embody elegance, emotion, and identity - proving that fragrance isn’t just worn, it’s felt, like the finest piece of couture.