Journal

In fragrance creation, the perfumer masters scientific precision, while the perfumist crafts emotional, artistic stories through scent. At Maison Natalie Noor, these roles merge, blending technical expertise with creative passion to produce fragrances that are both expertly crafted and deeply expressive.

Oud, or agarwood, is one of perfumery’s most prized and luxurious ingredients, known for its rich, woody, and complex aroma. Formed from resin in wounded agarwood trees, its rarity and labor-intensive production make it highly sought after. Often called "liquid gold," oud adds depth and longevity to fragrances and holds spiritual significance in many Eastern cultures.

Fashion and fragrance are inseparable forms of expression. In 1921, Chanel No. 5 bridged couture and scent, turning perfume into wearable art. Today, designers and perfumers co-create sensory experiences that embody elegance, emotion, and identity - proving that fragrance isn’t just worn, it’s felt, like the finest piece of couture.